Spilled Milk is a documentary with an objective to tell a story of friendship and to bring awareness to a disease called sickle cell anemia. The documentary is having issues penetrating the social media sector and obtaining a high numbers of followers. This social media audit will first compare Spilled Milk to other similar organizations, then it will analyze its target audience and publics, next it will analyze the organizations content strategy, and lastly it will analyze their influencers.